Diversified use of LED displays at home and abroad
Today, led large screens are more and more extensive, and their functions are getting stronger and stronger. Outdoor led display is one of the outdoor advertisements. With the improvement of urban construction level, more and more cities have abandoned traditional advertising carriers and switched to led displays. Led display plays an important role in the society, not only can play advertisements, but also can spread public interest, interpret and find people's notices. Fuzhou even uses LED screen to collect debts, thus realizing the outdoor led display from pure commercial to social public property. A gorgeous shift in feature enhancement.
There is a contradiction between the rapidly diversified urban landscape and low-quality outdoor advertising, which has become a “blocker” on the road of outdoor display development, and the single function of pure commercial advertisements has also led to a strong resistance of the audience. Facing the development trend and problems under the new situation, for outdoor LED media operators, in the future development path, we should effectively avoid the single advertising function and commercial attributes of the display screen, and should realize the role from heavy business to heavy society. The transformation of the role of benefits has become a public carrier for audiences to access social information. At the same time, outdoor LED display manufacturers also need to carry out technological innovations, such as ensuring that products used in outdoor advertising have automatic brightness adjustment system and multi-level grayscale correction technology, reducing the negative light pollution of outdoor led display from the source of technology. influences.
First, outdoor display manufacturers want to better integrate products into the urban environment. After determining the location, the overall design should be based on the regional characteristics, the surrounding environment impression, and the characteristics of the attached carrier, so that the outdoor display becomes an integral part of the landscape, reducing the outdoor display installation in the city for approval, planning, management, operation, etc. Problems at multiple levels.
Secondly, combined with the different characteristics of the audiences in different regions, outdoor LED media operators should also appropriately increase the social information of the people and the convenience of the broadcast content, so that the outdoor display is not only a simple advertising carrier, but also an audience to obtain information and participate in social interaction. Good platform.
Thirdly, suitable for the current "Internet +" development trend, enterprises should focus on the distribution characteristics of outdoor display screens and wide-ranging, and strengthen the establishment of a converged network to connect with the Internet, mobile Internet, and big data to achieve networked simulcasting and real-time information sharing. , to achieve the rapid transmission of information transmission effect. In combination with the new situation, display manufacturers must also be market-oriented, explore new attributes of outdoor led displays in the new era, produce outdoor products that adapt to market changes and needs, meet urban development and management, and become the public. Accepted standard information products, not just an advertising terminal.
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